Moo Cares.
Logo Design, Brand Identity, Packaging (april 2024)
“You have no idea you’re smearing yourself with benzene right now”.
I heard these words from the young man you can see in the posters below (he doesn’t know it yet, but he will soon be a victim of my designs). So, then I learned that what I was putting on my face was more of a poison than a protection for my skin.
That’s when I first became aware of a homemade and proper natural-based alternative, the formula of which is presented in the development of the brand’s skin care cosmetics collection (which will later include deodorant, lip and body balm, all sorts of oils and simple soap).
The collection represents homemade cosmetics from natural and organic products, which do not put in a deadlock with the question
“Is it safe at all?”.
If you wonder about the brand name history… Well, I just knew that I wanted something farm-related, since our products are natural and straight from there. “Cows are beautiful animals, and they look catchy and funny, I will definitely draw them”, – I thought. “Oh, and especially since the sunscreen includes beef tallow”. The second thought caught up with me.
Who cares? Moo cares?
It was settled. The two O’s quickly reminded me of an animal’s nostrils, and after playing with the M for a while, I got something simple and memorable that I wanted.
Below are some first-made versions of the product lately redefined.
