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Coupe-Coupe

Logo Design, Web Design, Brand Identity, Packaging (june 2024)

Love is in the hair!

“Coupe-Coupe” is an existing hair salon in Vevey. This project is completely imaginary, names are created. I was interested in recreating the brand as I possibly see it. Below you can see a format of a brand presentation I used for showcasing the process.

The result is a reimagined brand identity that celebrates the salon’s commitment to natural ingredients, while incorporating a playful, whimsical touch inspired by the beauty of nature.

Primal Logo Vs Secondary Logo

Your primary logo is the main voice and signature of your brand. This should be used most frequently and when space allows. Think of this logo as the trunk of a tree – strong, stable, and unmistakable. It’s the foundation of your visual identity, representing the core of Coupe Coupe’s professional and innovative approach.

Secondary logo is the artistic flourish that complements your primary identity. Like branches and flowers growing from a sturdy trunk, it adds depth and creativity to your brand. Use it to infuse your materials with a touch of organic beauty and artistic flair. This logo brings to life the natural, flowing essence of your salon’s philosophy, softening and enhancing your overall brand presence.

Moodboard

Our moodboard captures Coupe Coupe’s essence through raw, natural imagery. From flower-crowned heads to grass-lashed eyes, each photo embodies our eco-chic ethos. We’ve eschewed logos and illustrations, letting nature’s beauty speak for itself.

Direction:

— Flower power: Celebrating nature’s vibrant palette

— Feminine strength: Nurturing inner and outer beauty

— Organic purity: Harnessing plant-based potency

— Slow beauty: Prioritizing long-term hair health

— Mindful glamour: Emphasizing care over trends

Illustrations

Our illustration style for Coupe Coupe embodies the essence of natural beauty and artistic hair design. We’ve created a series of minimalist, line-art illustrations that blend floral elements with subtle facial profiles, symbolizing the harmony between nature and personal style.

Key Aspects:

— Simplicity: Clean, continuous line work creates elegant and easily recognizable forms

— Duality: Each illustration cleverly combines botanical shapes with human profiles, representing the fusion of natural elements and individual beauty

— Versatility: The designs work beautifully in both single-color and two-tone applications, allowing for flexibility across various branding materials

Font Strategy

— Simplicity: By limiting to two carefully selected fonts, we maintain a clean look across all brand materials

— Recognition: Consistent use of these fonts will strengthen brand recognition

— Versatility: They are enough contrast to create visual hierarchy without overwhelming designs. We can achieve variety through weight and size adjustments rather than introducing additional typefaces

— Focus: With fewer elements to manage, we can focus on perfecting the use of these fonts, ensuring they always complement our message and aesthetic

— Timelessness: A streamlined font selection helps future-proof our brand, avoiding trends that might quickly date our look

Social Media

The Instagram layout showcases a cohesive and visually appealing grid that balances product shots, client portraits, and lifestyle images. The color palette focuses on earthy tones with pops of vibrant colors, reflecting Coupe Coupe’s natural and eco-friendly ethos.

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