This project pushed the boundaries of visual storytelling to create a strong, recognizable brand for Igor Cirlan, a passionate personal trainer dedicated to helping clients reach their fitness potential. Working closely with Igor, I crafted a comprehensive brand identity system that embodies his dynamic approach, focusing on both indoor and outdoor training environments.

This project demonstrates my ability to develop a cohesive brand strategy that translates seamlessly across various media, from digital platforms to tangible materials. I am proud to have played a role in shaping the visual identity of Igor Cirlan, a brand that empowers individuals to reach their fitness goals.